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Product development, additionally known as new product administration, is a collection of steps that embody the conceptualization, design, development, and advertising of newly created or newly rebranded items or providers. The target of product development is to domesticate, preserve, and enhance an organization’s market share by satisfying shopper demand. Not each product will enchantment to each buyer or consumer base, so defining the goal marketplace for a product is an essential element that should happen early within the product development course. Quantitative market analysis needs to be carried out in any respect phases of the design course of, together with earlier than the services or products is conceived, whereas the product is being designed, and after the product has been launched.