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The marketing concept is a set of strategies that the firms adopt where they analyze the needs of their customers and implement strategies to fulfill those needs which will result in an increase in sales, profit maximization and also beat the existing competition.
The marketing concept has been widely used by companies all over the world in the present age, but the situation was not the same earlier. The demand for the customers changes according to their needs and wants and thus marketing situation changes accordingly. The main focus of any business should be to fulfill their customer’s needs and then they should prioritize their focus.